COMMERCIAL EXPERIENCE

Provided creative direction and original designs for company branding, events and promotional materials. Utilizing strong design and conceptual abilities as well as self management skills to maintain timely cost effective results. Successfully optimized firm identities by implementing prepared marketing strategies with promotional graphics. Directed photo shoots / commercials; supervised all press checks and oversaw completion of projects ensuring specifications were met within dedicated cost and deadline. Presented promotional boards and comps to clients with individualized potent strategies. Conceived, created and executed quality design concepts and copy including: television commercials, specialty pieces, brochures, product design, logo branding, print advertisements (display and classified), direct mail, stationary, websites, billboards (roadside / bus / digital / subway), renderings, and signage / banners with a 100% press rate. Facilitated, staffed, and managed art department of 50 plus with 0% employee turnover. Devised interior and architectural, renderings and plans for clients both independently and collaterally. Designed pre-visual development with primary focus on navigation and storyboarding. Created three dimensional environments, including models, lighting and texture mapping; executed with retouching/compositing and devised camera, view ports, rigging, animation, and scene cuts using 3D software. Worked independently as a designer on intense projects utilizing acute design and conceptual abilities as well as self management skills to maintain results within strict constraints. Manufactured catalog production by devising and coordinating between creative, production and finance for weekly and bimonthly publications within tight production cut-offs; including allocation of material in published layout; proofing editorial copy; correcting digital files; and conducting ad trafficking of both international and national visual and copy material. Generated revenue by increasing client base by 30% plus and improved outside vendor relations; reduced costs by $400 plus monthly by competitively solicited estimates and decreased printer, vendors and suppliers expenses to maintain assigned budget.


AWARDS:
BSS Printing Award
BSS Printing Award
JFB Printing Award Nomination
Graphix Group Design Award Nomination
JFB Printing Award



Creative Director & CEO:
New York, New York / Los Angeles, California / Toronto, Ontario / Las Vegas, Nevada
[Advertising & Branding Firm]


Art Director & UI/UX Designer:
Los Angeles, California
[Consulting Firm]


Art Director:
New York, New York
[Advertising Agency]


Production Director & Graphic Designer:
New York, New York
[Trade Publication]


Graphic Designer:
New York, New York
[Interior Design & Architecture Firm]