COMMERCIAL EXPERIENCE

Extensive computer knowledge coupled with diverse fine art and design skills, as well as an exceptional theoretical background, allows for a cross platform of mediums and genres. Vast professional design and management experience as well as extensive University teaching experience. Received design, teaching, academic and community awards. Accomplished in layout, design, typography, retouching, imaging, animation, and compositing. Projects successfully taken from concept to completion. Advanced conceptual, spatial and dimensional abilities enhance two-dimensional creations. Progressive knowledge of innovation and current trends. Strong academic and artistic achievement; consequently resulting in high quality creations. Inspiring communicator with students and persuasive communicator with clientele.

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Provided creative direction and original designs for company branding, events and promotional materials. Utilizing strong design and conceptual abilities as well as self management skills to maintain timely cost effective results. Successfully optimized firm identities by implementing prepared marketing strategies with promotional graphics. Directed photo shoots / commercials; supervised all press checks and oversaw completion of projects ensuring specifications were met within dedicated cost and deadline. Presented promotional boards and comps to clients with individualized potent strategies. Conceived, created and executed quality design concepts and copy including: television commercials, specialty pieces, brochures, product design, logo branding, print advertisements (display and classified), direct mail, stationary, websites, billboards (roadside / bus / digital / subway), renderings, and signage / banners with a 100% press rate. Generated revenue by increasing client base by 30% plus and improved outside vendor relations; reduced costs by $400 plus monthly by competitively solicited estimates and decreased printer, vendors and suppliers expenses to maintain assigned budget.

Facilitated, staffed, and managed art department of 50 plus with 0% employee turnover. Devised interior and architectural, renderings and plans for clients both independently and collaterally. Designed pre-visual development with primary focus on navigation and storyboarding. Created three dimensional environments, including models, lighting and texture mapping; executed with retouching/compositing and devised camera, view ports, rigging, animation, and scene cuts using 3D software. Worked independently as a lead designer on intense projects utilizing acute design and conceptual abilities as well as self management skills to maintain results within strict constraints. Manufactured catalog production by devising and coordinating between creative, production and finance for weekly and bimonthly publications within tight production cut-offs; including allocation of material in published layout; proofing editorial copy; correcting digital files; and conducting ad trafficking of both international and national visual and copy material. Former industry positions include: Art Director; Creative Director; UI/UX Designer; Animator; Production Director and Graphic Designer.


RECOGNITIONS:
BSS Printing Award
BSS Printing Award
JFB Printing Award Nomination
Graphix Group Design Award Nomination
JFB Printing Award